Selling tickets is only half the job. The other half is getting your event in front of the right people at the right time — and that's where most platforms either leave you on your own or charge you extra. TicketBaron takes a different view: the marketing tools are built in, and they're all part of the ticket fees. Here's a tour of what you get.
Reach an audience you didn't have to build
Every time an event runs on TicketBaron, ticket buyers can opt in to hear about future events they might like. We match those contacts to new events by geographic area, brand and tags, so when your event goes live it's put in front of people who are genuinely likely to care about it.
As a new organiser, you lean into this audience from day one, at no extra cost. And we're careful with it — we cap these emails at a handful per month, so nobody gets spammed on your behalf. People have actually written in to say how nice it is not to be oversold to. 2026 is a strange year for compliments.
Build your own contact list — and keep it
On top of the shared audience, there's a layer that belongs to you. Wishlist members, waitlist members and ticket buyers can all consent to leaving their details on your account, event by event. When you announce your next event, you can import the contact list from a previous one and start with an audience instead of an empty room.
Sending emails is built right into the platform too, so you can time your own announcements and campaigns to your audience without exporting lists or wiring up a separate email tool.
Turn anticipation into sales
Want to build momentum before tickets exist? Run your event with a waitlist and let pre-registration drive the interest. When the event goes live, your waitlist members receive redemption codes so they get first crack at tickets — a reward for the fans who showed up early, and a burst of guaranteed sales on launch day.
Discount codes round this out. You can send them out complete with a QR code, ready to drop into an email, a poster or a social post.
Reminders that actually reduce no-shows
Life gets busy and people forget what they've booked. Seven days before your event, every ticket buyer gets a reminder email. Twenty-four hours before, anyone who entered their mobile number also gets an SMS from TicketBaron. No setup required — it just happens.
Pages built for where your buyers are
There are two versions of the ticket buying page: one for desktop and one for mobile. The mobile page looks great in Facebook adverts, and every event gets a tidy short link like https://ticketbaron.com/go/your-gig that's easy to share anywhere.
When your event is shared on social media, open-graph tags give your links that polished preview-card look. And we're working on customised event pages with your own styling, colour schemes and fonts — more on that soon.
Know what's actually working
Marketing without measurement is guesswork, so the box office has a marketing section built in. For each listed event you can see web activity — real hits versus bots — over the last twenty-four hours and all time, so you know whether that Facebook advert or poster campaign actually moved the needle.
There's also a configurable "How Did You Hear About Us" question you can put in front of your buyers, capturing exactly how they found your event. Over time that tells you where your audience really comes from, so you can spend your marketing effort — and budget — where it counts.
The takeaway
TicketBaron does as much as possible to make the most of our data and yours, combined, to drive your ticket sales forward. Plenty of new platforms promise to magically wave a wand and sell more tickets with your data — usually for a subscription on top. We do the same thing, and it's all part of the ticket fees.
Part two is coming soon. In the meantime, if you're thinking about running your next event on TicketBaron, organiser sign-up is open to everyone.